C4 is very experienced at delivering programs and processes that generate immediate increases in sales results. C4 accomplishes this in a variety of ways, but historically by quickly communicating with client customers, sales and marketing personnel, and industry analysts. By comparing the responses of those interviewed and measuring the Depth and Degree of Commitment and Connections (DDCC) of the sales and marketing organizations with the corporate goals and objectives, C4 can then fully utilize Integrated Communications (IC) to evaluate the degree of success the client will have in meeting their stated goals and objectives.
C4 is committed to initiating, wherever possible, an INVERTED or "bottoms up," communications plan, that involves the customer telling C4 and the C4 client what the customers are prepared to buy, at what specifications and at what price point. |
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Contemporary communications tools and access to communications suggests that it is possible to know in advance if a product or service will succeed before it is ever rolled out to the market. In fact, Americans are today deciding and voting "bottoms up" who will be their next pop stars, what should the specifications be on the next Ducati motorcycle, and what products they will buy, in the future, from consumer focused organizations. The entire American population is now a "focus group" and can be accessed as such.
Current technologies and communications tools allow contemporary firms to communicate with the marketplace prior to making a significant investment in new products and services. Companies can poll a segment or the entire marketplace as a focus group. Consequently, there should be no uncertainty about new product traction in their marketplace
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