| C4 Integrated Communications (IC) is the name given the process of integrating the visions, goals and objectives of divergent individuals, organizations and groups so they can more efficiently, profitably, easily and comfortably achieve their goals through support of the others' visions, goals and objectives.
It is the process whereby employees achieve a higher level of performance and professional achievement for their employers because they are supported by employers and managers that are passionate about making certain the employees' personal visions, goals and objectives are met through achieving the goals of the organization.
It is the process whereby commercial businesses, government agencies, institutions, and service organizations understand the visions, goals and objectives of their macro and micro constituencies so as to meet the needs of that constituency with their products, services and support. The customers, voters, and members of the constituencies are likewise committed to communicating and supporting their vendors, government service organizations, and local institutions in a reciprocal process to continually learn how to best serve them with their products and services.
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The optimum result(s) of well operating Integrated Communications Processes are:
 Greater long-term future for the organization in the marketplace or political environment.
Improved performance from all relationships: employer to employee, interdepartmental, partner to partner, customer to company, constituency to organization etc.
Improved results at all levels where IC is deployed.
Corporate governance, business integrity, social contracts become part of the high performing culture.
To fully realize the benefits of IC inside an organization, senior management must be prepared to support managers, leaders, and groups as they test, deploy and fully implement new ways of integrating the needs of the other entity: employees, partners, constituency, customers, and other departments with the requirements to deliver excellent performance. |
